About Me
Areas of Expertise:
-
Social Media Strategy
-
Influencer Strategy & Management
-
Live Event Coverage
-
Brand Partnerships
​
Industries of Expertise:
-
CPG
-
Events
-
Food & Beverage
-
High Net Worth Individuals
-
Luxury Hotels
-
Luxury Real Estate
-
Wine & Spirits
-
Beauty
I am a versatile marketing professional with a focus on social media, renowned for my creativity, problem-solving skills, and compelling storytelling. With over 10 years of experience in social media management for brands of all sizes and across diverse industries, I have evolved my expertise to encompass a broader marketing spectrum. I excel in building social media presences from the ground up, setting strategic marketing goals, and crafting brand collaboration marketing rollout plans. Additionally, my proficiency extends to retail marketing and the development and execution of comprehensive 360 marketing campaigns. I have successfully ideated and implemented influencer campaigns, creating deeper relationships between brands and consumers to help shape exceptional customer experiences. Passionate about forging connections, I have cultivated large, authentic social media followings, established robust influencer and key stakeholder relations at live events, and consistently seek new avenues to expand brand awareness and followings.
I’ve gathered the skills and expertise necessary to take your brand to the next level. Browse my website to get a better idea of the kind of work I’ve been involved with and the services I offer.
Work Experience
Freelance
Social Media, Influencer & Brand Strategy Consultant
-
Sweetgreen weekly social media trend reports
-
Kernel social media & influencer strategy for restaurant relaunch
-
Yahoo brand refresh assets
-
Rodan + Fields affiliate social media guides
-
Ropes & Gray brand refresh
-
CineVita social strategy
-
New York City Wine & Food Festival live event coverage
Paramount
Senior Manager, Consumer Products Social Media & Influencer Strategy
-
Created a new scalable model to connect products to influencers at live events leading to earned impressions and increase brand product awareness on social
-
Owned multi-million dollar budget for Retail Marketing focused paid social media and influencer campaigns for upcoming theatrical releases resulting in 302% increase in CTR & 55% decrease in CPC from 2022 benchmarks
-
Strategized Spring retail paid social campaign resulting in a 9% lift in sales WoW and an average CTC of $0.57
Paramount
Manager, Consumer Products Social Media & Influencer Strategy
-
Created and implemented a social media process across five departments globally for 400+ social handles
-
Managed $3M to create product focused content, execute paid social, and influencer gifting & campaigns
-
Executed product-focused social posts utilizing social shopping features; one @yellowstone story resulting in $15k+ in 24 hours, one 72-hour Instagram exclusive drop on @yellowjackets resulting in $3K+ sales
-
Created social and sales analytics dashboards to continually shift strategies to gain better KPIs per IP and platform
-
Executed first ever Kid’s Choice Awards influencer weekend event resulting in 140M organic impressions throughout the weekend and 6.1M impressions for gifted product
Magrino PR
Digital Account Executive
Community Manager
-
Managed social media marketing campaigns end-to-end – strategy development, content calendars and influencer relations – for high-profile clients including California Closets and Hilton Vallarta Riviera All Inclusive Resort
-
Ideated creative social activation with a $50,000 budget for the first anniversary of Martha Stewart CBD, resulting in a giveaway post garnering 1,060 new followers with an engagement rate of 11%
-
Created social channels and brand guidelines for M Social Hotel New York amassing 7K+ followers in 6 months
Discovery Inc.
Sales Assistant
-
Managed $50M+ of inventory across six networks for high-profile clients including P&G and Warner Brothers
-
Assumed Sales Planner activities to track, report and maintain client delivery across three networks
-
Created strong internal and external relationships by executing client orders ensuring they were meeting scheduling deadlines in approved programing and compliant with all client and network requirements
Food Network & Cooking Channel New York City Wine & Food Festival
Social Media Contractor
-
Annual social media content, influencer management, and talent capture consultant
-
Ran social media for annual week-long flagship event, getting re-hired 5 years in a row. Over the lifetime of my contracts the social accounts have grown 79K followers on Instagram and driven over $1M in ticket sales
-
Designed and launched weekly Instagram story series to connect viewers with participating Festival talent resulting in 185K impressions in one month
-
Conducted weekly social media marketing industry audit and shared findings internally to drive on-trend strategies
LICENSES & CERTIFICATIONS
SOCIAL MEDIA STRATEGY: CREATING ENGAGEMENT, INSIGHT, AND ACTION
MIT Sloan School of Management
HOOTSUITE PLATFORM CERTIFICATION
Hootsuite
EDGE ACADEMY CERTIFIED: MARKETING FOUNDATIONS
The Trade Desk
THE FUNDAMENTALS OF DIGITAL MARKETING
Google Digital Garage